Twitter is jumping further into the advertising world with its plans of 15 new types of ads and acquisition of social data provider, Gnip.
Gnip utilizing data from Twitter’s and other social media sites create packages and sells it to companies (Engadget). Data like tweets, the types of users, and the followers of tweeters are valuable. Academic institutions, politicians, brands, and marketers are among the many industries that have a need for Twitter’s data.
Screen capture of Gnip’s video presentation on what makes their service unique. GNIP.COM
Purchasing Gnip is essentially eliminating the middleman. It also opens the door for customized data mining. Perhaps Gnip will play a vital role in Twitter’s plans of 15 new ad types.
What do all those ads mean for Twitter users? Twitter is keeping that quiet. Twitter teased marketers with the announcement of an ad unit embedded into Twitter’s mobile app (Engadget).
As a mass communication student and someone in the industry, the access to data is great. I love it. I love looking at the charts, the demographics, the flow of traffic and the likes. I enjoy tidy boxes of information that streamline communication to the right group.
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However, as a user, I have little to no tolerance for ads. I should not be so annoyed with data mining, but I am. It is bittersweet. I like my privacy, and I like reaching the right people.
Yes, I am a hypocrite – more than you know.
In the end, I guess the old saying is true, “A little birdie did tell them.”
flip flops and bee stings 